My Study On My Astronomy Class - 994 Words

In my Astronomy class, we were speaking about life on and off earth, and what we defined as life. I learned that there is no specific definition of what life is. According to my professor, it goes by a â€Å"if you see it, you would know it† case by case basis. So why do we think that everything else in our lives are so simple and rigid? If we can barely come to a consensus about what life is, how can we be so sure about sexuality? Woman or a man. These two rigid boxes look scary to some and comforting to others. Scary in the sense that they don’t know where they fit in, and comforting because they know where they belong. Teena Brandon knew where she belonged, and it didn’t scare her, but it scared everyone else around her. â€Å"To the Pueblo way of thinking, the act of comparing one living being with another was silly, because each being or thing is unique and therefore incomparably valuable because it is the only one of its kind† (Leslie Marmon Silko, pg 64). Not comparing seems to be a difficult thing to do in our society. People love to comment on differences and there is always a right and a wrong way to do something. To fit into the male and female boxes, a person has to meet the standard of each gender’s respected checklist. For example in Courage Under Fire, Lt. Serling asked Rady’s wife why she disliked Captain Walden, and her response was â€Å"she was so butch.â⠂¬  A characteristic that represents a male attribute was used as a slur against a woman. According to Rady’s wife,Show MoreRelatedCareer And College Research Paper Essay1484 Words   |  6 PagesCareer and College Research Paper I decided to go with a career in astronomy. An astronomer is a scientist who tries to understand the wonders of the Universe as well the wonders beyond our universe. Astronomers also study the stars, planets, and other galaxies (â€Å"Careers in Astronomy | IAU†). I chose a career in astronomy because I have always been fascinated by space and how the universe works. It is extremely important to understand education or training requirements, skills or talents neededRead MoreMy Favorite Class1024 Words   |  5 Pages Education, in my eyes, is to learn and be inspired by the knowledge you obtain. School must be a fun place to be in order to grab the attention of the students, or else students would rather be on his or her phone or sleep. My physics teacher, during junior year of high school, is the definition of what school should be. He inspires everyone in the class towards the subject at hand. Due to the inspiration led to knowledge that most people wouldnt have if you run a clock in- clock out outlookRead MoreThe Science Of The Earth990 Words   |  4 Pagesabout what will happen in the future we cannot even imagine. Every human epoch had some idea of their universe, so it is today. For this assignment, we had to gather at least three people outside the classroom, and hold the conversation about the astronomy. These are the questions that should be addressed in the paper. When, where, and how long was your conversation? What planning process did you go through to prepare for the conversation? How well did the conversation follow your plan? Who did youRead MoreMaria Mitchell s Views On Women1143 Words   |  5 Pagesfor any attainment not purely domestic, once asked Prof. Mitchell if she did not think that the delicate organization of woman unfitted her for the irregular hours which the night work in astronomy necessitated. â€Å"Sir,† Miss Mitchell replied, in her deep masculine voice, â€Å"my mother had more night work than astronomy will ever demand of any woman. She brought up eight children† (Macey). Maria was recognized as being hard-working and determined, and therefore went on to be the first women elected to theRead MoreWhy I Chose A Car eer1934 Words   |  8 Pagesjust as much and copious amounts of acquiescence, I finally cracked and decide to go with a career in Astronomy. An astronomer is a scientist who tries to understand the wonders of the Universe as well the wonders beyond our universe. Astronomers also study the stars, planets, other galaxies, and even more mysterious celestial bodies (â€Å"Careers in Astronomy | IAU†). I chose a career in astronomy because I have always been fascinated by space and how the universe is without omission, unfathomableRead MoreTok Essay: Critical and Creative Thinking1599 Words   |  7 Pagesother represents critical thinking.   If you were to only use one paddle (i.e., creative thinking), you’d end up going in circles.   To make the kayak move forward, you’ve got to alternate between paddles (Hurson 1). This analogy perfectly illustrates my view on the interaction between critical and creative thinking. In all areas of knowing, both critical an d creative thinking are necessary. One without the other would lead to a repetitive cycle, going backwards to the beginning rather than forwardRead MoreEssay on The Problem with Lecturing: A Rhetorical Analysis1342 Words   |  6 Pagescurious as of what aspect Emily Hanford was going to write about. I was curious to see what appeal she would use to make her point. Would she use ethos, logos, pathos or a combination of all three? And at what point would her kairos moments appear. To my delight, Emily touched base on may different aspect of the problem with lecturing including, but not limited to, testing understanding once lectured (ethos), professors taking the matter to heart of its lack of effectiveness (pathos) , and the importanceRead MoreMy Art Teacher Was The Most Talented Artist Essay1557 Words   |  7 PagesMichigan. Before that, however, I successfully survived four years of being an awkward, confused, geeky teenager who spent far more time on the theater stage than on homework or studying. One of the only classes that could keep my attention longer than a few minutes was Art. My Art teacher was the most talented artist I had met, despite being entirely colorblind. One day, we were learning how to paint sailboats with watercolor paints and, being colorblind, he mistook the green for beige, he accidentallyRead MoreA Teacher’S Primary Role Is To Coach And Facilitate Student1191 Words   |  5 Pageshealthy learning environment is most important. Therefore, my classroom will be a learner centered classroom that produces critical thinkers, who are at the same time deeply engaged in the subject at hand, while also enjoying the process and learning experience. In this paper, I will discuss two scholars teaching styles and strategies that teachers can mimic. One scholar is a Skinner who believed in Behavioristic theories. In the study of behaviorist theories you investigate the role of learningRead MorePersonal Statement Of Teaching Philosophy979 Words   |  4 Pagesheart of this process. The mentor should direct the student in his journey of study, and give him/her a clear space for creativity. My primary goal will be to help the students to think about their own thinking so they are able to recognize shortcomings and correct their reasoning as they go, as well as develop their skills, to be independent scholars. I am a lifelong learner and this spirit should be transferred to my students. The interaction between mentor and students, and among the students

Cbse Class 12 English Functional Sample Paper-01 (for 2013)

Functional English Code No. 101 Class XII (2012-13) One Paper Unitwise Allocation Unit Areas of Learning 1. 2. 3. 4. Advanced Reading Skills (Unseen Passages-two)* Effective Writing Skills Applied Grammar Literature + Value Based Question 3 Hours Annexure E -EE ’ Annexure ‘ Marks: 100 Marks 20 25 20 30+05 = 35 The Question Paper will include value based question(s) to the extent of 5 marks. SECTION A ADVANCED READING SKILLS 20 Marks 60 Periods Two unseen passages (including poems) with a variety of questions including 04 marks for vocabulary such as word formation and inferring meaning. The total range of the 2 passages including a poem or a stanza, should be around 650-1000 words. 1. 2. 350-500 words in length (for note-making and†¦show more content†¦PLEASE NOTE THE MODIFIED WEIGHTAGE ALLOCATED TO QUESTIONS IN THE TEXTBOOKS SECTION. 71 SAMPLE QUESTION PAPER FUNCTIONAL ENGLISH (Code No. 101) Class XII (2012-13) Time allowed: 3 hours General Instructions 1. All the questions are compulsory. 2. Your answer should be to the point, try to stick to the word limit given. Max. Marks: 1 0 0 SECTION-A: READING A.I. Read the given passage carefully and answers the questions given below: 20 marks 12 marks 1. In the hospital, I was thinking about the most exceptional people I’ve known. They were the ones who kept going when others quit; the ones who found ways to do what everyone else thought couldn’t be done. They didn’t just hold down a job or work hard. They were reaching deeper inside and finding something more. They made a greater difference. I don’t believe they would have understood these words - â€Å"he held the frame so we both could see the inscription† - â€Å"the way I did.† 2. â€Å"I remember my parents and other adults in my hometown saying, â€Å"Study hard and work hard but don’t let your dreams get too big. If you do that, you’ll only be disappointed.’ 3. â€Å"Learn to fit in and go along,’ they said, ‘that’s what successful people do.’ I got very good at fitting in and going along.† His voice trailed off. 4. â€Å"Robert, you’re going to hear the same kinds of things from people around you. They’re well-intentioned but they’re wrong. What if I hadn’t

A Memo Requesting a Workshop on Writing Skills Essay Example For Students

A Memo Requesting a Workshop on Writing Skills Essay As you are well aware by now there was a memo circulated recently that was a very poor reflection on our company. Unfortunately the memo was seen by a client and those on the sales force has been suffering from very low morale. Im requesting your support in starting a workshop on improving individual writing skills. At this point in time I dont think that there is a more important project. It is extremely clear that we need to help our coworkers learn how to communicate more effectively. As unfair as it may seem, we are judged by the way we communicate, the words that we use, and the way we use them. I plan on breaking the workshop into three main categories; Content in Context, Back to Basics, and Making the Most of Your Tools. These categories will be able to give each person a very strong foundation in written communication. Theyll be able to walk out of the program and feel very confident with their newly honed writing skills. With that renewed sense of confidence morale through out the company will once again be at an all time high. Additionally, this will have a drastic impact with our clients and partners. Upon completion of the course these collaborators will notice a drastic difference in they way we are communicating. Theyll feel more comfortable working with us just knowing that we, as a company, care enough about ourselves to correct our own short comings. Not to mention that we are an organization that is willing to go the extra step for personal growth. Content in Context:Simply put, know what you are talking about! Its not enough to know what a couple of buzzwords. You need to understand what they mean and why those buzz words are creating a stir in the marketplace. When you care enough to educate yourself it projects outward. People will see that you are the type of person that will go the extra step to make sure you are in the know. If it takes a little time to research your topic before writing about it, than do it. Its worth it in the end. Nothing sounds more foolish then someone writing about a topic that they dont understand. It will come across in your writing. Know your audience. This is a major first step in the writing process. You will write very differently for the CEO then you would for the guys in the IT department. The type of audience will dictate if the tone, the type of information, and the way its presented, not to mention the terminology. It has an affect on all aspects of your memo. Once you know the audience t he tone will start to present itself. Make sure you are using the proper terminology. As I stated earlier, its not enough just to pick up a couple of buzz words out of a trade magazine. When you are talking to someone that lives and breaths their work, theyll know very quickly if you really understand what you are talking about. Many times small departments use their own taxonomy in dealing with a certain projects. Take the time to talk to those departments and find out why they are referring to those items in that manner. It will go a long way in gaining respect from your peers. Plus it could very well impress those potential clients when they see how effectively the company communicates. Lastly, keep it simple. Unfortunately people dont like reading when they dont have to. Stick to the topic at hand. When you know the subject at hand quality beats out quantity. Short, sweet and to the point never meant as much as it does today. Back to the Basics:Punctuation; make sure you know what you are doing. Believe it or not, there are actually rules to punctuation. The correct punctuation will help set the appropriate tone. Not to mention that it will help you from looking like a fool. I know it has been a long time since we actually had a class on punctuation, so this should be a welcomed refresher. Here are just some of the rules; Rule: Use an apostrophe and an -s to form the plural of anabbreviation that contains periods. .u292197dd960eba5c0a2ff0533250e5f8 , .u292197dd960eba5c0a2ff0533250e5f8 .postImageUrl , .u292197dd960eba5c0a2ff0533250e5f8 .centered-text-area { min-height: 80px; position: relative; } .u292197dd960eba5c0a2ff0533250e5f8 , .u292197dd960eba5c0a2ff0533250e5f8:hover , .u292197dd960eba5c0a2ff0533250e5f8:visited , .u292197dd960eba5c0a2ff0533250e5f8:active { border:0!important; } .u292197dd960eba5c0a2ff0533250e5f8 .clearfix:after { content: ""; display: table; clear: both; } .u292197dd960eba5c0a2ff0533250e5f8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u292197dd960eba5c0a2ff0533250e5f8:active , .u292197dd960eba5c0a2ff0533250e5f8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u292197dd960eba5c0a2ff0533250e5f8 .centered-text-area { width: 100%; position: relative ; } .u292197dd960eba5c0a2ff0533250e5f8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u292197dd960eba5c0a2ff0533250e5f8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u292197dd960eba5c0a2ff0533250e5f8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u292197dd960eba5c0a2ff0533250e5f8:hover .ctaButton { background-color: #34495E!important; } .u292197dd960eba5c0a2ff0533250e5f8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u292197dd960eba5c0a2ff0533250e5f8 .u292197dd960eba5c0a2ff0533250e5f8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u292197dd960eba5c0a2ff0533250e5f8:after { content: ""; display: block; clear: both; } READ: Market Opportunity Analysis Essay ThesisExample: R.N.s who wish to further their education will like ourevening program. Rule: Use a semicolon to show a close relationship between two complete statements when a period would be too much of an interruption. Example: We should go shopping today; Macys has a sale. Rule: Underline or place in italics the titles of movies, videos, plays, television and radio programs, operas, long poems, long musical works, works of art, and published speeches. Example: Saving Private Ryan was a popular 1998 movie. We all know how to write in complete sentences, yet we all fail to do it consistently. We have fallen complacent in reducing ourselves to accepting emailese. The following is the description of a sentence as taken from University of Phoenixs Whats The Rule database:A complete sentence contains a subject and a verb and can stand alone. The subject names something and consists of one or more nouns or pronouns. The verb expresses action or a state of being. A sentence fragment lacks a subject or a verb. Sentence fragments are sometimes used in informal writing (what now?) (what a chore!), but they are unacceptable in business and academic writing.Unfortunately, today this is easier said than done. We need to get back to the basics and start writing complete sentences. Using good grammar is where most of us fall short. We know good grammar when we see it, but yet we have trouble putting it in place. Whether its confusing words, forming improper conjunctions, or misusing and adverb, we just dont seem to get it right. Below are a couple of many rules of grammar that well get back in touch with in the workshop:Rule: Use an adjective after a linking verb such as seem, appear, become, grow, remain, stay, prove, feel, look, smell, sound, and taste. DO NOT use an adjective after an action verb; use an adverb instead. Example: I feel bad about all the trouble I caused. Rule: Use either/or and as/as for positive statements; use neither/nor and so/as for negative statements. Example: The movie was not so good as others I have seen this year. Proper formatting is essential. Your paper should always be formatted to suite the tone and purpose your writing. Dont outline just to avoid having to write complete sentences. Make the Most of Your Tools:Each day more tools are coming out to make our work much easier, (so they say). But no matter how you look at it, word editors of today make typewriters look archaic. Most teenagers today have probably never seen a typewriter up close. Im pretty sure they couldnt even explain why the keyboard is laid out like it is. To the matter at hand; our friends at Microsoft and Corel have packed more features in to our word editors than we realize are there. This workshop will teach our employees the benefits of tools such as Thesaurus, Hyphenation, and the all mighty Spellcheck. And yet well just have scratched the surface of whats available in these applications. If you know where to look the web you can find enough resources to make you dizzy. The web is teaming with dictionaries. From the traditional Oxford English Dictionary to the Collins Business Dictionary there are resources to suite what ever need you can dream up. But more importantly the workshop will teach you how and when to use them. Bring it Together:To close out the workshop well show the employees how to utilize all these tools in harmony to gain the maximum effort. It will help to illustrate how just taking more care in our writing, using the basics of grammar in conjunction with the tools available can make a world of difference in how we present ourselves and the company to the outside world through written communication.

The Wind and the sparks Review Essay Example

The Wind and the sparks Review Paper Essay on The Wind and the sparks Pekhov I was pleasantly surprised. I began to read it with this tetralogy, which I think is by far the most powerful of his works. Well-researched multi-polar world of sword and magic. The world plunged into war, which begins on the first pages of the first book, and ends on the last pages of the fourth. The magic of this world the lot of favorites, not only every magician is only a specialist in its field which is predetermined by his personal characteristics, and to go beyond that is almost impossible. Several of the main characters, a variety of both his character and origin and status, the classic Country Company: assassin, a student witch, light and dark wizards, a simple guard, Barbarian scout, demonology chelovekolyagushka of wetlands, a strange animal, and so on .d .. Watch the adventures of heroes who continually leave and join again very interesting, Pekhov not for a moment allow us to get bored but the main thing that I was terribly pleased at Pehova -. it is unexpected plot turns, I would say somersault. So tired of reading are good, in general, that the book, which almost from the very first lines it becomes clear that the killer-butler And the plot twists are not far-fetched and even give some authenticity narrative. How do you like it for tens and hundreds of pages we watch one of the main villains, all coming to the next node and the story he once and is killed by random in the general boom. And it does not look like a sort of tricks ears, and quite organically woven into the fabric of the narrative. And this at Pehova not enough. Its nice to read a book that is well written and besides constantly intrigues you. We will write a custom essay sample on The Wind and the sparks Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Wind and the sparks Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Wind and the sparks Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Anyone who loves a good fantasy strongly advise this cycle is very interesting to read.

Aldi and Lidl Essays

Aldi and Lidl Essays Aldi and Lidl Paper Aldi and Lidl Paper In our globalized world it Is becoming more and more challenging for companies to create their own unique brand. Competition is high and companies have to decide which strategy is the best for their business evolvement. This report is focused on two different companies Lidl and Aldi operating in the food retailing industry. Lidl and Aldi mostly was entering markets through Greenfield investments. These two companies chose greenfield investment as they wanted to have a full control over their business, promote their own brand and manage their business on their own. Advantages and disadvantages of entering market through greenfield investment is included in this report. Aldi’s main objective, when entering other market like UK and Switzerland, is ‘recognising customers needs and meeting the requirements of the demand in that country’. Lidl and Aldi have completely different strategies in global expansion. Aldi was entering big markets like the USA and Australia and this was good strategy for company’s expansion as target markets of such countries are much bigger than European target market. But it takes much more effort to control such big markets. As for Lidl’s future I would recommend to expand in other European countries before entering big markets like Russia, although it would be a great opportunity for Lidl to enter Russian market. About Aldi and Lidl Both companies Aldi and Lidl were founded in Germany. Aldi was founded in 1946 by two Albrecht brothers and Lidl was founded eleven years after Aldi was founded by Dieter Schwarz. These two companies were opening and still open, grocery discount stores which means selling products at the lowest price possible reducing its costs on companies promotion, rental fees or purchasing prices of properties as well as having a basic outlet format stores. German company Aldi started to go global after Second World War, time characterised by common market in European countries, which means it was time when trade barriers were reduced and goods and production factors ( labour, capital, technology) could freely move from country to country. As this company was already big enough to invest in other country it firstly invested in Austria, country which borders on Germany. Austria was mostly influenced by Germany culture, so it was a good idea for the company’s first experience in investing abroad as the culture differences were not so big. The same as Aldi, Lidl company focuses on discount markets, larger supermarkets and cash and carry wholesale markets. At first, Lidl copied Aldi as much as possible, although in time Lidl took completely different strategy and added more articles to their assortment and new innovative approaches. 1. a Market entry strategy of Aldi and Lidl FDI (foreign direct investment)is an equity mode for companies which want to export their products or services. Aldi and Lidl decided to invest abroad to expand their business and some of the benefits of doing so are : cheaper labour costs, infrastructure quality , economic growth or market size of the host country. Aldi and Lidl are both ‘grocery discounters’ and to save money these companies build up their stores in suburban areas and remote districts where they can save money on rent or on purchase prices of properties and being a ‘grocery discounter’ Is a good strategy to expand their business abroad. Economic and political environment in the home country is influential on company’s decision to go international. Power and prestige is another influence on Aldi’s and Lidl decision going global. The companies want to become successful, popular and powerful. They want to become an example for the rest of the world and gain global market power. That is why Aldi and Lidl decided to go global. Aldi and Lidl were mostly entering other countries markets through Greenfield investment. Greenfield investment is a form of foreign direct investment which means setting up an entirely new foreign facility in the host country. These two companies wanted to keep their brand all over the world and have full control over their business. Although Greenfield investment is not always the best way to enter the foreign market. Although in Aldi’s and Lidl’s case it was the best way to enter the foreign market, as the primarily aim for these two companies was to promote their own brand and to manage their business in the way these two companies wanted. So in some cases companies should go for Greenfield type investment and in other cases acquisitions are more beneficial. Advantages and disadvantages of entering market through greenfield investment are discussed further. . b Advantages and disadvantages of greenfield investment For the host country, it is beneficial if a company invests through greenfield type of investment, although the effects of FDI (foreign direct investment) differ in different regions and countries. For example, Brazil have attracted foreign direct investment but mostly it was non Greenfield, while India attracted mostly Greenfield investments although it is possible to suggest that generally it has failed to attract any FDI. But Indian economy is growing whereas Brazil has remained without any improvements. So some examples also show that Greenfield investments are more beneficial for the host countries. Although such point of view can be argued. As, for example, in Aldi’s case entering different countries markets in 1950th (after the Second World War, when the time faced shortage of goods) was beneficial for host countries as such companies as Aldi was bringing market growth to the host country at that time. Comparing to acquisition’s type of investment Traditionally acquisitions or privatizations of stated-owned enterprises were considered as evolvement of developed countries , although in years the situation had changed. It became beneficial for developed countries invest in developing countries through cross-border acquisitions , as these countries could buy enterprises assets at cheap prices . But it was also beneficial for developing countries for their opportunity for market growth. Investing through cross-border acquisitions can be beneficial for those who want to enrich their multinational experience, international strategy , cultural differences between the home country and host country and other. That is why Aldi entered Austria (first country abroad) via acquisition. This company did not have any multinational experience and entering through acquisition helped them to learn a lot about different country, understand how other markets operate and gain experience in creating new international strategies. Andersson and Svensson (1996) came to the conclusion that a firm with strong organizational skills prefer acquiring an existing company in the host country, while firms with strong technological skills favour greenfield operations. Applying this study it is possible to consider that Aldi and Lidl have strong technological skills. Investing through greenfield investment means operating fast, being organised and meet the requirements of the demanding customers. And case study proves that: ‘with their altered product and service strategies, Lidl and Aldi are trying to meet the requirements of their demanding local customers. ’ Another interesting finding is that Greenfield FDI has a stronger positive impact on GDP compared to that of domestic investment, (as in Austria where Aldi invested. It is one of the richest countries comparing Gross domestic product per capita ), a country with strong and stable economy attracts Greenfield investment more, whereas Greenfield investment is more attractive for underdeveloped countries. Advantages of greenfield investment The economic growth of the host country is one of the most important determinants for Greenfield investment considerations. Such investment was primarily considered by Aldi and then by lidl because the companies wanted to promote their own brand, and they promoted their names in the host countries. These companies did not need to share any profit with anyone else as well as controlled and operated their business and organizational culture in their own way and in the way they wanted it to. They also created new production capacity and linkages to the global marketplace. For the host countries where Lidl and Aldi invested, greenfield investment was beneficial as such investments create new job opportunities , the companies invest in research and development and invest in additional capital programs. Disadvantages of greenfield investment  Although starting from the scratch ( investing through the Greenfield type investment) was not easy for them. Aldi and Lidl did not understand anything about the host country’s culture, market or country’s regulations in which they wanted to invest. Investing in the host country through the Greenfield investment was also risky because the companies did not know how well local companies were established in the country, they did not understand how did everything work in that country , so it took a long time for them getting to know that country. So reactive reasons ( actions for getting the information about the foreign market) were not enough to get understanding of the foreign market. Also Greenfield investment costs much more than cross-border acquisition investment, so mostly only big companies ( like Aldi and Lidl) which can invest good amount of money in another country can afford to invest through the Greenfield investment. Also such investments were dangerous for domestic companies, as competition was growing and domestic companies could lose their market share while international companies Aldi and Lidl were growing and expanding in the home country. . a Aldi’s strategy in the UK and Switzerland Entering such markets as UK or Swiss high-price market, meant creating a new strategy of enlarging Aldi’s products and offering higher level of service. As for example, Switzerland market was mostly shared by three largest companies Micros, Coop and Denner ( 80% of market) , so it was firstly, brave enough entering such market, and secondly, if entering such market that meant creating new more attractive product offers for customers with high level of services. Aldi in UK and Switzerland was trying to concentrate on 700 products for daily use in these two countries as well as adapting to new eating habits and consumption habits typical for the customers. As from the case study, director Martin Bailie explained : ‘It’s not all pan-European buying; we have to look what UK customers want’. Also it is important to note that entering Swiss market meant making prices higher so that they could adapt to Swiss market and provide necessary level of service. Having said so, the company had strategy to become the cheapest underclass-discounter in UK and Switzerland fulfilling costumers needs. Buying goods in great volume from the same supplier , not spending money on brand promotion and fancy displays approach helped Aldi to achieve their guaranteed price range and become successful in the markets. Buying goods from the same supplier gave them opportunity to investigate product quality in special test kitchens and improve products quality if it was necessary. Saving money on fancy displays and advertisements helped them reduce goods prices. As from the case study, Aldi realized that by adaptation to local needs the company can successfully develop a foreign market and become prospering in different countries, as Switzerland and UK. 2. b risks of taking such strategy It is clear that UK and Switzerland have different culture than Germany, so customers approach to shopping also differs. As from the case study : ‘In Germany, cheap equates to value. By contrast, in the UK low prices are not necessarily equated with value and are more associated with poor quality. ’ That is why grocery discounter may seem suspicious for them. People might think that low price goods means not really good quality, especially if customers realise that the company grows and prospers. So customers might not want to buy bad quality products (especially food) even knowing that it is cheaper. So the biggest risk for grocery discounter in such countries is bad reputation. 3. a Aldi and Lidl Internationalisation Although it is possible to say that Lidl copied Aldi’s business their strategy became completely different. Achieving strategic advantage was primarily influence on Aldi deciding to open stores in Europe, Australia and in the USA or on Lidl restricting their expansion in particular European countries till 2009. Strategy decision-making depended on company’s targets , planning and volume of expansion . Aldi and Lidl are competitors so it was obvious that these two companies would try to differ their strategies in different ways. It is possible to consider that Lidl was trying to build its strategy decision-making on Aldi’s experience, but Lidl’s strategic advantage achievements became more adventurous . So Aldi’s and Lidl’s strategies were focused on different goals. As from the case study, Lidl was focused on expansion in markets where ‘no competitor had been present previously’, whereas Aldi would wait till retail sector matured. Also as it was said previously, Lidl was mostly focused on expansion in European countries whereas Aldi expanded in USA, Australia and Europe. There are advantages and disadvantages of Aldi’s strategy. Advantages The USA and Australia are very big countries and these countries have huge target market. Exporting there means selling more than in Europe. Consumers in these countries are generally interested in products as in UK, and Aldi has experience in selling its products in UK. So selling in these countries for Aldi means selling more goods and better promote the brand. Disadvantages So Aldi promotes its brand worldwide, but to that the company needs a lot of resources to control it. It is much harder to control the business in the USA and Australia as these countries are very big. Whereas selling in Europe is easier to control and manage. Also controlling the company in such countries as USA and Australia means creating strategies for each region separately whereas selling in Europe Lidl can create only one strategy for all countries . So it is a huge responsibility for Aldi to manage its business all over the world. 3. b Lidl strategy until 2020 The impact of the Lidl name outside the German borders is astonishing when considering that very little information is leaked to the publicity about its future plans. ’ (M. Moesgaard Andersen Flemming Poulfelt, 2006) Although from the case study it is clear that Lidl plans are to expand its business in Brazil, Mexico, Russia and the USA. The countries where Lidl want to export are culturally completely different as well as geographically much bigger than Europe. So internationalisation to these countries needs new and well-organised strategies to each of the countries. As Lidl was mostly focusing on Europe it will be a big challenge for the company to enter these markets. So considering this, firstly, I would recommend to expand its business in countries where its main competitor Aldi hasn’t stores. Countries in which Lidl operates at the moment. This map shows in which countries Lidl operates at the moment. There is a list of countries in which ALdi operates at the moment: Australia Austria Belgium Denmark France Germany Great Britain Hungary Ireland Luxemburg Netherlands Poland Portugal Slovenia Spain Switzerland USA As from the map it is clear that Lidl was mostly focusing on Western countries, so I would recommend to enter Baltic countries markets and other Eastern European countries first. There is no Aldi in Baltic countries as well, and if talking about these countries markets they are not as competitive as other European countries. So it would be a great opportunity for Lidl. Entering the Baltic countries markets and other Eastern European countries would help Lidl to gain recognition of European countries as ‘strong brand throughout Europe’. Afterwards, I would recommend to enter Russian market. Russia is the biggest country in the world and target market is huge. Russia doesn’t have very competitive market and supermarkets, I would say , would become very popular over there. Also Aldi doesn’t have any store there. Although this country’s culture differs from other European countries and at first it would very challenging for Lidl. Conclusion To conclude with, the grocery retailing industry will always be profitable, especially knowing that worldwide annual sales volume ofâ‚ ¬ 3. trillion in 2007 and an average annual sales growth is 2. 7 percent during the past ten years. And it is obviously the most important sector in the world as people cannot survive without food , drinks and other groceries. Although companies operating in this sector and considering going global must decide which strategy would be best for their expansion, promotion and prosperity. Lidl’s and Aldi’s expansion became very successful and for the future these two companies must consider their expansion very carefully to achieve their goals and enlarge their revenues.

The Simpsons Way essays

The Simpsons Way essays Its a weekly event for some, and a daily event for others. With this daily occurance you can take a half hour break to have a good laugh, explain a thought of feeling, or get a better understanding about the problems of our society. Its the fun loving cartoon family known as the Simpsons. It may or may not be your favorite show but in one way or another you can relate something in your life to this cartoon family. This is the best cartoon ever produced, and quite possibly the best show running today. The show has stayed on air for over 12 years and not only that, but it has stayed at one of the highest rated time slots of the week. There has to be something right about this show or else it would have fallen years ago. The show uses a unique blend of personalities for each character to exploit issues in our society. The Simpsons consist of a family of two adults and three children. Each character has their own identity and personality, which has been based on individuals of our society within the same family rank. Homer is the father of this family. He is the ignorant moron of the family. The days are spent at work while his evenings are spent either at his favorite bar getting drunk or sitting at home on the couch completely oblivious to his roles as a father figure. Marge, the mother is the do it all housewife. She cooks, cleans, takes care of the kids and does all the things a housewife should do. Bart is based on the saying boys will be boys, and thats exactly what he does. He finds himself doing anything mischivious, careless about school, gets along with everyone, and just seems to find trouble. Lisa is the sister of Bart. She is the studious one who has no friends, has no outside life, spending countless hours doing everything as uncool as possible. Then we are left with Magg ie who is the baby of the family. Maggie is just there. She doesnt talk, doesnt...

Irony in Silas Marner Essay Example | Topics and Well Written Essays - 500 words

Irony in Silas Marner - Essay Example This paper illustrates that from the very start of the movie "Silas Marner" Silas feels sympathetic for the cobbler’s wife as she was suffering from the same disease which claimed Silas’ mother’s life. He prepares a herbal concoction and gives it to her which effectively cures her. Seeing this, the townsmen start believing that Sally possesses some special powers and they begin offering him money and silver to get treatment for various diseases. Turned down by Silas, the people start to fear his healing powers and limit their interaction with him. Therefore even though Silas cures Sally Oates, he finds himself in isolation because of his noble deed. Further, into the movie, we see the growing love of Eppie for Silas. Eppie loves Silas more than anything in the world and wanted to stay with him always. Godfrey was Eppie’s real father and together with Nancy, he wanted to have Eppie back with him; however Eppie had previously told Godfrey that she would neve r leave her ‘father’ and that’s where the irony lies because in reality she refuses to stay with his real father and prefers to stay with Silas who had given her love and affection. Dunstan Cass has been portrayed as a villain in the story. Throughout the movie, he is seen to be surrounded by evil and sin. He steals Silas Marner’s money, blackmails Godfrey and always appears to be motivated by greed and selfishness. He considers himself superior to others and constantly brags that whenever he falls, he lands upright. The irony lies in the fact that Dunstan suffers death in the way he has always bragged about. He falls into a stone pit and drowns. Irony also lies in the theme of Interdependence of Faith and Community. In the entire movie, we see faith and community closely linked with each other. The place where he lives, people share similar beliefs. Therefore when Silas loses his faith, we see him abandoned by the community as well. The faith of Silas in the Supreme Being has a close association with his faith in the society.